How Social Media Can Help Your Website Rank Higher on Search Engines
One of the most discussed questions among entrepreneurs is — Do Social Media Platforms enhance or influence your SEO ranking?
Well, the precise answer is — Yes, It does.
Ideally, social media and SEO do not directly connect; hence, it does not directly impact your SEO ranking. But there’s a catch to this.
They work complementary to each other. Indirectly, Social media services have an impact on your SEO and Google search rankings.
Google has made it very clear that Social Media platforms aren’t among the Ranking factors for SEO services. The Google Ranking factors mention that they take ‘brand signals’ from respective social profiles.
Brand signals such as likes, shares, reviews, pins, links, etc., play a vital role in indicating the traffic driven on your post and helping your site reach the desired audience. Social media services boost your website’s online visibility through social signals on multiple social media platforms. This drives more traffic to your website and develops your SEO ranking for your content.